Where improvement decisions get made
For over 47 years, our brand has been the most trusted name in home improvement. Today, more than 4 million visitors, followers, and subscribers turn to BobVila.com before they pick up a tool, hire a pro, or put a product in their cart.
Homeowners with projects, budgets, and plans
2.1M
unique monthly site visitors
1.9M
social and email subscribers
35–54
average age range
51% / 49%
male / female split
Built for the whole homeownership journey
First-Time Homeowners Passionate DIYers Lawn & Garden Enthusiasts RenovatorsHow we help your brand show up
Branded content
Custom articles with guaranteed impressions, optional photo shoots, video and interactive elements, amplified across site, email and social.
Lead generation
Custom widgets and product spotlights that send qualified homeowners to your site.
Newsletters
Five topic newsletters, from home maintenance to lawn and garden, with sponsorships, banners and native content.
Social
Reach 1.7M followers on TikTok, Pinterest, YouTube, Facebook, Instagram and X.
Video
From quick social clips to full productions, built for every platform.
Audience targeting
Demographic, geographic, behavioral and interest-based segments.
Data and insights
Brand lift studies, surveys and trend reports that show what worked.
Commerce placements
Deal, launch and gift-guide coverage that connects shoppers to your product.