About
Sophie Kaemmerlé is the executive editor of Brand Development (formerly Performance and Special Projects) at BobVila.com. She has led the team since August 2020, bringing 7 years of content creation, content strategy, and project management in e-commerce, lead generation content, news, and more to BobVila.com.
Experience
Sophie came to BobVila.com with a constellation of skills and expertise in media, tech, and commerce. At LittleThings.com as a writer and later a senior writer of viral news, she learned the ins and outs of audience-targeting strategy. At BeenVerified.com, she brought that knowledge to content development and strategy, in addition to managing the content calendar and onboarding freelancers. She covered content relating to homeownership, home financing, personal finance, loans, internet safety, background checks, and online dating.
At TopTenReviews as the deals editor, then later the hobbies and lifestyle editor, she wrote and edited news stories, reviews, buying guides, deals posts, features, and supporting content with the goal to make TopTenReviews a leading resource for consumers. There, she continued working on content in her specializations of personal finance, loans, internet safety, background checks, online dating, and services. She was also tasked with overseeing the Black Friday and commerce holiday strategy for the U.S. TopTenReviews team.
Education
Sophie attended the University of Virginia, graduating with a Bachelor of Arts in English in 2015 with a minor in anthropology. In 2014, she earned the Savage Scholarship from the University of Virginia Department of English. During her time at the university, she led the UVA Active Minds chapter as vice president, tutored at Buford Middle School, and participated in student radio programming with WTJX.
Highlights
- Specialties and interests: Home improvement and real estate, holiday deals, commerce and content strategy
- Education: Bachelor of Arts in English with a minor in anthropology from the University of Virginia
- Other work: TopTenReviews, BeenVerified.com, LittleThings.com
Best DIY Advice
Don’t be afraid to try something new—and big! Starting any kind of DIY or artistic project can feel impossible, especially if you don’t know where to start. Every great DIYer needs to start somewhere, and you’ll never know what you’re really skilled at if you don’t try (and sometimes fail)!
