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The popular paint brand Benjamin Moore believes that nothing should stand in the way of bringing your personal aesthetic to life in your home, even if that home is a rental. On August 1, 2024, the company launched an inaugural campaign allowing up to 10,000 renters nationwide to receive a complimentary gallon of white paint when they purchase a gallon of low-VOC Benjamin Moore Regal Select Interior Paint in any of the more than 3,500 available colors.
The company is excited to bring forward this special event—what they are calling a “painting revolution”—targeted specifically at renters eager to transform their spaces. Not only will it introduce them to the premium Benjamin Moore product portfolio, but it will also help ensure that they get their security deposits back when they move out of their rental.
If you are part of the 34 percent of American households who rent a home, then be sure to take advantage of this special promotion to get your Benjamin Moore rental paint.
Personalize your space, even as a renter.
This campaign is all about empowering renters to customize their space through paint without worrying about not getting their security deposits back. Being able to live somewhere that reflects one’s own personality and interests can help people feel more content, relaxed, and comfortable. It can also foster a sense of ownership and responsibility in tenants, making them more invested in the property so they take better care of it.
Plain white walls just don’t cut it for many people, so having the option to add a splash of color, whether it be on the ceiling or on an accent wall, can make a huge difference. In fact, color psychology experts have found that certain hues trigger different emotions. Warm colors, such as red, yellow, and orange, stimulate feelings ranging from comfort and warmth to excitability and irritability. Typically, warm colors make us feel happy and cozy, while stimulating our mind and energizing our body. On the other hand, cool colors, like blue, green, and purple, relax us but can also make us feel a bit down if they are too dark. Finally, neutral colors like tan, beige, ecru, cream, light brown, taupe, and gray manifest a calming, earthy feeling.
How to receive your free can of white paint.
To receive your free can of white paint, first you need to purchase a qualifying gallon of Benjamin Moore Regal Select Interior paint between August 1, 2024, and August 31, 2024. Hold on to your receipt, because you’ll need it later.
To redeem the offer, visit benjaminmooregiveaway.com between July 15, 2025 and September 15, 2025, and follow the instructions to upload a valid receipt confirming your previous purchase of Benjamin Moore Regal Select Interior paint. Participants in the U.S. who submit valid claims during the claim period (12:00 AM ET on July 15, 2025, through 3:00 AM ET September 16, 2025) will receive a voucher code for a complimentary gallon of Benjamin Moore Regal Select Interior Ready Mix White in a flat finish. A unique voucher code will be emailed to the email address provided within 2 to 4 weeks of claim redemption.
Select the best colors to paint over later.
While Benjamin Moore’s premium paints offer high-quality product performance and coverage that enable you to easily transform a space from one color to the next, some experts recommend choosing certain types of colors to repaint the walls in a rental. It’s advisable to pick neutral colors like beige, gray, tan, or cream. On the other hand, bright, neon, and bold paint colors can be harder to cover up and will probably require multiple coats, so keep that in mind. For example, avoid deep colors like crimson and navy blue, which are more likely to show through the white repainted wall.
Ensure you get your deposit back.
Many renters are worried about losing their deposit if they paint. Always check your lease agreement for details outlining the terms of occupancy—specifically what you can and cannot do to the rental property while living there, such as painting walls. Depending on the terms, you could be held liable for painting without the landlord’s written consent.
The security deposit clause is also important since it explains if the landlord has the authority to deduct from a tenant’s security deposit if unapproved alterations are made. In most cases, a landlord is permitted to withhold the security deposit, but make sure to check your state and local laws as well.
More often than not, as long as you agree to repaint the walls to their original color before you move out, the landlord will let you personalize them with your favorite paint colors. However, it’s better to be safe than sorry and consult with your landlord to prevent any issues or misunderstandings that could result in losing money, or worse, being evicted for violating the lease.
To minimize risks while painting, take precautions to avoid paint spills on the carpet and flooring, splatters on light fixtures and door handles, and drips and blotches on the walls that can’t be easily covered up with another coat of paint.