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Selecting Carpet With Kathy Ireland

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Kathy Ireland tells Bob about her Shades of America carpet collection. With a more focused color selection and more descriptive color names, Shades of America makes it easier for busy moms to decorate and choose colors. The carpet fiber is 100% nylon and it comes in four styles– essential plush, essential platinum, essential gold, and essential silver– which refer to the density of the carpet. The SoftBac Platinum backing is much softer and more pliable and gives the carpet a wonderful foundation.

Another feature of the carpet is that it has R2X, a stain and soil resistant treatment developed by Shaw carpets. Next, Kathy meets with the installer, Jim Walker. Jim informs Bob that this carpet is one of the most installer-friendly products on the market. It has great dimensional stability. The SoftBac grabs the tack strip and holds it very firmly. Jim is installing the carpet over a prime urethane pad.

 
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